Novelis uses the facility to produce materials for its “evercan”, a beverage container made of 90% recycled aluminum.Īs an infinitely recyclable metal, aluminum is a poster child for shifting from a linear take-make-waste model of industrial production to a circular model in which everything, at the end of its useful life, is made into something else. This $260m high-tech marvel officially opened earlier this month in Nachterstedt, Germany. ![]() Since 2012 the Atlanta, Georgia-based company has invested half a billion dollars in recycling by building, among other things, the world’s biggest aluminum recycling plant. Novelis, the world’s largest recycler of aluminum, has made that bet. You would bet on its success, wouldn’t you? Imagine an infinitely recyclable product that performs as well as the alternative, costs less to make, and is unquestionably better for the environment.
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